AUSTIN BAILEY
Art — Video Direction

An independent creative with a background in concept development, creative direction, video production, and commercial editing. I’ve worked with brands such as Microsoft, METAL Magazine, Wall Street Journal, 1800 Tequila, SKIMS, and Birkenstock 1774 to develop campaigns, implement brand strategies, and produce content for all platforms.












DIRECTION
DESIGN
PIAULE | AN INTIMATE MOMENT IN TIME

Nestled in the Catskill Mountains is Piaule. A landscape hotel that brings you one step closer to nature.

Piaule Catskill offers a sanctuary to heal our bodies and minds from the turbulence we call life.

This video campaign showcases the intimate beauty that comes with a trip to Piaule through a series of regenerative practices.


ROLE: CREATIVE + VIDEOGRAPHY

MICROSOFT | AI CAN DO IT

While we may never prove the existence of Bigfoot, uncover the Loch Ness Monster, or provide concrete evidence of extraterrestrial contact, AI brings us closer than ever to imagining these mysteries. 

This series highlights Microsoft’s cutting-edge AI features integrated into Windows 11, bridging the gap between popular folklore and the boundless world of imagination.


ROLE: CREATIVE + VIDEOGRAPHY

CULTURED MAGAZINE | BOWEN YANG

Filmed at the iconic STUDIOTWENTYSEVEN, this project celebrates Bowen’s trailblazing career 
while also sharing his recent obsessions: Cole Escola, Eve Babitz, 'The Traitors', and even Celsius drinks.


ROLE: CREATIVE + VIDEOGRAPHY

BIRKENSTOCK x DOCUMENT JOURNAL  | ARTIST SERIES

In a celebration of creativity, sustainability, and community, Birkenstock 1774 has partnered with Document Journal to spotlight ten visionaries redefining the Hudson Valley as a modern-day kingdom of innovation and artistry. 

This collaboration highlights the intersection of craftsmanship and conscious living, bringing together a diverse group of individuals who are shaping the region’s cultural and ecological landscape.


ROLE: CREATIVE  +  POST PRODUCTION

PETER THOMAS ROTH | INSTANT FIRM

Shot in a lively studio setting, this campaign captures playful moments of the product in action, highlighting its easy application and instant results. 

Clinically proven to improve the look of skin elasticity instantly and over time, the Collagen Bounce Sticks deliver both immediate firming and plumping effects as well as long-term benefits with continued use.


ROLE: CREATIVE + VIDEOGRAPHY

1800 TEQUILA | A DAY WITH 1800

1800 Tequila stands apart as a premium choice for elevated everyday celebrations, offering luxurious and refreshing experiences.

This campaign highlights 1800 Tequila’s versatility and premium quality through vibrant summer settings like backyard hangouts, poolside gatherings, and beach parties, showcasing its refreshing cocktails with fresh fruits and colorful garnishes.


ROLE: CREATIVE

ALPHABETS | NATURAL GEOGRAPHIC

In a world constantly buzzing with notifications, updates, and endless scrolling, it’s easy to lose sight of the beauty and tranquility that surrounds us. Nature offers a powerful reminder of what we’re fighting to protect and preserve—not just for ourselves, but for future generations. 🌱


IMPERFECT ENVIRONMENTALIST

A series that celebrates the journey toward a more eco-friendly lifestyle—flaws and all. In a world where sustainability can feel overwhelming or all-or-nothing, we’re here to remind you that every small step counts.

ROLE: CREATIVE + VIDEOGRAPHY

METAL MAGAZINE | THE COMMONS

A thought-provoking exploration of shared spaces and collective identity in the modern world.

With a keen eye for detail and a focus on the interplay between people and their environments, this project invites viewers to reconsider the significance of the "commons" in an increasingly fragmented world. It’s a visual ode to the places where life unfolds, reminding us of the power of shared spaces to unite, inspire, and sustain us.


ROLE: CREATIVE  +  POST PRODUCTION

RTIC | THE PERFECT ROUND

This concept showcases two friends who hit the course with their RTIC Road Trip coolers, packed with icy drinks and snacks for the day. 

It showcases the coolers’ lightweight design and unbeatable ice retention that keeps drinks cold and essentials dry, even in the summer heat. 

After a perfect round, they toast with the last two frosty beverages, proving RTIC is the ultimate golf companion.


ROLE: CREATIVE

SKIMS | VINTAGE SPORT

Set in the serene landscapes of upstate New York, this concept showcases Skim’s Vintage Sport Raglan T-Shirt as a versatile staple for daily life and not just the gym. 

The campaign highlights the shirt’s durability, breathability, and stretch, blending functionality with effortless style. The visuals celebrate a lifestyle of movement, simplicity, and authenticity, proving the Raglan T-Shirt is built for life’s everyday moments


ROLE: CREATIVE + VIDEOGRAPHY

     
5402442805 — austinbaileyvideo@gmail.com
BROOKLYN, NY 11216